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You can find help here to automate your scans: https://docs.veracode.com/r/c_automate_scans
As far as best practices, you should implement a policy that requires teams to automate scans, scan at least once every 30 days (I would recommend a weekly automated scan), enforce grace periods for remediating findings by severity, and, build a compliance dashboard in analytics to view compliance status at a glance.